Business philosophy：People-oriented, independent innovation; elite cooperation, the pursuit of excellence, win-win development.

Enterprise purpose：Do not seek the best, but to better! Refined decoration market development; the satisfactory service reflected good; the value of employees to realize; the social responsibility.

Core ideology：Attention to detail, fine cast；

Enterprise philosophy：Small victory by wisdom, victory by Germany；

Quality concept：Design innovation, quality excellence, sincere service.；

The enterprise values：Operation on heart 98%, 98% is the brand culture, the contradictory 98% from misunderstanding, the 98% by the integration of resources；

Enterprise views on Employment：Germany first, understanding, professional, strong toughness；